Managed with a Growers Eye-view Leading IDEAL into this new era is Ms Beth Mwangi, Managing Director and CEO of the company.
I was born and raised in our own family's smallholding. It was not just a place to live in; it was a home in which we played, laughed, and thrived. It is where we tilled the land and grew our own farm produce. Today, I have a chance to work together with the kind of people I grew up with: honest, hardworking folk who value their work enough to aim for excellence in every little thing they do. Because of the quality of their work and produce, my company can deliver on its promise to give you the very best that you expect. I am inspired to support our Kenyan smallholders because it is the right thing to do. It is practical. It is profitable. It is ethical. It is IDEAL
Ms Beth Mwangi,
Managing Director and CEO
Today, IDEAL's small holder farmers community is comprised of over 2,000 members. The farmers groups benefit from IDEAL's market knowledge, hands-on field management, financial education and informational programs, access to reliable markets and, most importantly, some of the highest returns in the industry.